DATA CLEANSING

Poor data runs the risk of creating a bad reputation for your business. Creating a system to store and process your data is all well and good but if the data going into the system is poor then the data becomes unreliable. Domino can make sure that your data is accurate and up to date, eliminating bad records, house movers and deceased records.

Data cleansing is a way of upgrading the quality of your database to make it ready for marketing activities or analytical purposes. Database cleaning should be done regularly to maintain the value of one of your most important assets.

We have access to a range of nationally available registers which include:-

• The Postal Address File (PAF)
• The Bereavement Register (TBR)
• Mortascreen
• The National Change Of Address (NCOA)
• The Mailing Preference Service (MPS)
• The Gone-Away Suppression File (GAS)

Benefits of database cleaning:-

• Fewer returns and/or customer complaints.
• Improved company image
• Improved response rates by eliminating out-of-date
  or inaccurate data
• Higher return on investment.
• More accurate profiling and analysis.

For more advanced data quality we can append additional variables such as Age-Band data, Demographic Profiles, or Financial Segment data. By doing this you can significantly enhance the profiling of your data which can give you greater insights into your customers and enable you to improve the targeting of future campaigns.